During the years of the economic crisis, the number of pawnshops opening around, as a rule, increases. This phenomenon is quite natural: for some people this is an excellent opportunity to get a small amount without resorting to the services of banks and credit organizations. The competition in this area is quite high, therefore, for the correct promotion of a pawnshop, a set of marketing measures should be used.
It is necessary
- - form style;
- - Promotional Products.
Instructions
Step 1
Focus on advertising in your area or block. Since there are a lot of pawnshops today, potential customers are unlikely to want to travel too far to use your services. Your main task is to inform residents about the presence of such an institution nearby.
Step 2
Come up with a corporate identity for a pawnshop and a memorable logo. In this case, it is advisable to use the services of a professional designer or marketer. Your goal is to stand out visually from the competition. In addition to your corporate identity, you can develop a catchy slogan that will be part of your overall advertising strategy and will instantly associate with your pawnshop.
Step 3
Print inexpensive, branded flyers and distribute them in the mailboxes of nearby homes. Indicate on them the basic information about the pawnshop, opening hours, types of goods accepted. Post posters with similar text on public transport, in shops.
Step 4
Develop several schemes for the payment of interest and return of pledged values. For some clients it is much more important to get their hands on a large amount for a short time, while for others it is more important to use the money as long as possible at low interest rates. However, in most pawnshops there is only one method of work. By developing a flexible system, you can increase the flow of customers.
Step 5
Expand the range of goods that you take as collateral. In addition to the most sought-after jewelry, try home appliances, furs, and even cars. Of course, this way of working involves the creation of certain storage conditions and the availability of competent appraisers. However, at the same time, you can earn a reputation as a pawnshop, where to contact the most profitable.
